Traditions Group is a Cincinnati-based developer of homes and lifestyle communities. Formerly known as Great Traditions Homes, in 2016 the company rebranded to better reflect the full spectrum of their business, from custom homes to community design and development. Traditions Building Group and Traditions Development group would become two sub-brands with unique logo lockups and brand colors.
The new logo for Traditions Group keeps the tree as a symbol, but updates it in a cleaner, more up-to-date illustrated style. The tree’s thick trunk conveys the brand’s strength and stability. The deep, rich blue of the background and the subtly gold leaves reflect the brand’s classic, trustworthy and sophisticated nature, while the two fonts – one serif and one sans serif – further mirror the combination of classic and contemporary.
