Traditions Logo & Rebrand

Since 1978, Traditions Group had been known as Great Traditions.

The new logo keeps the tree, but updates it a more contemporary and clean illustrated style. The tree’s thick trunk conveys the brand’s strength and stability. The deep, rich blue of the background and the subtly gold leaves reflect the brand’s classic, trustworthy and sophisticated nature, while the two fonts – one serif and one sans serif – further mirror the combination of classic and contemporary.