Apparel+ is a program to standardize Cintas workwear offerings across the US and Canada. The online catalog is the first tool developed to showcase the entire range of apparel in a medium designed for salespeople to use in the field, optimized for both tablet and desktop use.
Apparel+ is divided into three broad categories: Workwear, Visibility, and Business Casual, then individual items are further classified into three quality tiers. The catalog's visual language had to communicate these attributes, while showcasing as much detail about each garment as possible. The interactive format is enhanced by video clips, color swatches, zoomed-in details, and other enhancements.
