Sibcy Cline

Sibcy Cline is the largest independent real estate brokerage in the Greater Cincinnati area, in business since the 1930s. The challenge in refreshing their brand was to update their long-standing logo without sacrificing the equity of their iconic lantern mark and signature red. The lantern conveys warmth and welcoming, guiding you to your new home. The new mark is simpler and more refined, better designed to scale, and is paired with a clean font that works better in the technology space.