Struxtion
Struxtion is an online financial solution providing cost-effective working capital to subcontractors in the construction industry. The goal was to establish their online presence and create a web-based application that was easy to use, transparent, and appealing to subcontractors to encourage adoption.
Identity
Struxtion connects with construction professionals through aggressive visuals and copy, with a touch of polish and style. Short, punchy headlines. Visuals of work being done. Messaging that gets to the point. Iconography, patterns and photo style that's sleek and tech-focused, but not too sophisticated.
Showing the platform's simplicity and intuitiveness and explaining its key benefits in a clear, easily understood way was key to getting customers to sign up.
Transparency in every aspect of the application and offer process, from fees to tasks the user needs to complete, make the platform a frictionless experience.
