Melink

Goals: Design a new website for an industry-leading provider of clean energy solutions for commercial buildings. For the first time ever, Melink was also looking to sell key products online, so an e-commerce solution was needed.

Ideas: Melink’s energy solutions serve multiple audiences, so a primary objective was to create an overarching concept big enough to be empowering while being audience-agnostic. With energy efficiency as the underpin across all verticals, the result was "Every building has the power to change the world." Smoother navigation was a priority. Previously siloed by business unit, there was no direct way to navigate to another unit or clear understanding of how they work together. The new site would bring all of their business units together in a unifying experience.