Jellystone Social Campaign

Business Goal: Drive bookings at Jellystone Park franchises via increased traffic to their Location Finder page. The campaign centered around series of videos and social media ads developed to promote Jellystone Park Camp-Resorts during the summer and fall seasons. Primarily targeted at moms with kids, the campaigns speak to the variety of park activities and amenities showing that Jellystone Park is more than just your average campground. There are over 75 Jellystone Park franchises in the U.S. and Canada, so it was critical to show a range of activites that weren't specific to a single location.