Cobalt
Cohen Recycling needed a fresh identity and launch materials for their newly restructured division specializing in e-scrap recycling and data security management — formerly known as Cohen Electronics.
E-scrap recycling is a big deal. And as technology continues to turn over at a breakneck pace, safe, secure and effective e-scrap recycling solutions are critical. Already a leading name in scrap metal recycling and management, Cohen Electronics was perfectly positioned to become an industry leader in e-scrap recycling as well.
The logo mark uses linework inspired by printed circuit boards, and the way they connect and flow resemble the traditional "recycling" symbol of three arrows flowing into one another. The hexagonal shape is reminiscent of the "C" mark from the Cohen logo, creating corporate symmetry.
The new name and brand succeeded in re-energizing the division. Cobalt's reach has spread nationwide as they continue to eliminate e-waste disposal risks and ensure that electronics reuse and recycling is done right, every time.
