Mockup of the Clermont County Veterans homepage

Clermont County Veterans Website

Goals & Challenges: Elevate the design, messaging, and user experience to increase awareness for the services Clermont County Veterans Services Commission provides. The goal was to encourage more veterans, primarily younger veterans, to take advantage of their invaluable assistance.

Idea: Tap into the visual power of military iconography and the impact of authentic veteran stories to celebrate vets and convey that CCVSC is here to proudly serve them. The site we designed both informs visitors and immerse them in the brand’s mission from the start. The main message, “You answered the call. Now it’s our turn.” clearly conveys that CCVSC exists to support Clermont County’s veterans.

Date: 2021
Cat: Website
Ind: Nonprofit, Veterans Services

Concept

Compelling interactions between images of veterans and their branch of service visually expresses the reverence for vets CCVSC possesses. Ease of navigation improves the chances they will contact CCVSC for assistance.

Making a Difference

Each month, up-to-date statistics are posted on the homepage that reflect families served and monetary assistance given, showing the real impact Clermont County Veterans Services has on their local community.

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